About
I find the patterns behind data — then turn them into marketing systems that drive growth.
I'm a full-funnel marketer who connects customer behaviour, campaign performance and business priorities to find where the real growth opportunity is.
I move between data analysis and creative execution — diagnosing what's happening, deciding what needs to change, and building the campaigns, journeys, messaging and systems to move it forward.
My experience spans integrated marketing, customer growth, B2B strategy and digital campaigns across healthtech, education, technology and financial services.
Based in Toronto.
View my work →Selected Impact
Real work. Meaningful results.Customer growth at scale
Launched a healthtech company's first customer cross-sell motion, driving hundreds of customer upgrades and meaningful recurring-revenue growth.
20+ hours saved per month
Scaled a learning program into an automated lifecycle system with double-digit trial adoption, cutting nearly 20 hours of repetitive work per month.
2x growth in key conversions
Used behavioural and conversion data to identify pricing as an adoption barrier — shaping offer strategy and contributing to more than 2x growth in key conversion outcomes.
From zero to qualified pipeline
Built an inbound engine for a tech startup from zero — connecting content, landing pages, CRM and sales follow-up to generate qualified leads each week and multi-fold audience growth.
What I Bring To The Table
Curiosity × Analysis × Creative × Execution01
Pattern-finding, end to end
I'm curious about what happens after someone enters the funnel — what makes them engage, adopt, upgrade, stay or drop off. That curiosity is what drives the segmentation, nurture journeys, offer optimization and CRM automation I build.
02
Turning patterns into creative
Once I see the pattern, I like turning it into something tangible — a campaign idea, a sharper message, a content direction, a customer journey or a better web experience. For me, the analytical and creative sides of marketing work best together.
Experience Across The Marketing & Communication Industry
01
Healthtech
Lifecycle & customer growth, Unyte Health
Worked across the full funnel, from B2B audience strategy and campaign development to customer growth and retention. I bring together audience research, messaging, email, web, CRM, content and sales enablement to build integrated campaigns.
02
AI & Edtech
Building an inbound engine from zero, Parami AI / EDU A.I.
Built a repeatable inbound system connecting audience strategy, content, landing pages, lead capture, CRM and sales follow-up — developing positioning for technical AI products along the way.
03
Global Brands
Strategy, messaging & communications, Burson Cohn & Wolfe
Led communications strategy and client relationships for global tech and financial-services brands including AWS and Manulife — translating complex business objectives into audience strategy and messaging.